Posting comments in Forums and Blogs is a great strategy to drive traffic to your blog or website. Not only you get to know your competitors, possible JVs and people that is interested in the niche, but all the traffic that comes from forums and blogs in your niche is targeted traffic.
Participating in Forums has been a known strategy for Backlink building. Sometimes you just need to find a Forum with a high Page Rank, create an account in the Forum, edit your signature or any other place where you can post a link to your site and that's it.
Supposedly the Search Engines will follow that link to your site or blog and think "Hey, this is a very nice forum, if it's linking with this blog, then this is a very nice blog". And maybe that's okay for backlink and if you're trying to rank your blog in Google or other Search Engines for a specific keyword.
This is not what we want now. We need people to click in our link and visit our blog or website. And just creating an account in a Forum, even with page rank 8, and do not interact with people in that forum will not drive visitors to us, right? So we need to make posts in the Forums.
BUT.... we must make posts that have interest to people in the Forum and that creates interest in our personality. Do not post things like:
Hey, this is a nice forum with very nice people, please visit my blog in blah-blah.com
Obviously it will no work. And chances are the moderator will delete your account.
My recommendation is:
- Find forums that are related with your blog (for example, Forums related with Dog Training or Louisiana Golf Players).
- Browse the forum, see what kind of comments and topics people post. There are very bad forums around and you don't want to be associated with them.
- If it seems okay, create an account and put a link to your blog in your signature.
- Browse the topics and participate in discussions where you can give real contributions. When you post your replies your signature will show and there is the link to your blog.
- After some time, and if your comments are perceived as valuable and interesting, people will start to click in your link.
- Again, it's time for the conversion game. If you have a good reason for people to join your list, then it will grow.
There is one exception to what I said about posting a direct link to your blog: if you participate in a discussion where people are asking for something you have in your blog, go ahead and say "Hey, visit my blog in blah-blah.com and get that, I have it there for you."
Commenting in blogs follows most of the same rules I outlined above except that you don't create an account, you post a link to your site or blog when you leave a comment. Once again, post real value comments. Most of the blogs have moderation for comments and the owners just delete or don't approve comments like "Hey, nice blog. Keep the good work". This is a little bit rude. Blogs also means some kind of relationship. Imagine you're talking with a group of friends and someone you don't know comes in and say: "Hey, nice shoes you're wearing. Visit my store at...." Not good.
The problem with this strategy, again, is that it takes time. It's like what Alex Jeffreys call "Oil Rig hoping". You start leaving your comments, if they are clever and interesting people start to reply directly to your comments, which raises attention, you continue to interact, the snowball starts moving, and chances are that people click in your link because they become curious about you.
But you know what's happen with a snowball down the hill... it can cause an avalanche!
So go there, find interesting blogs and forums, participate and get involved and prepare something real valuable to offer to your blog visitors. Your list will start grow with people that are grateful.
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