This article aims to simplify the process of web log analysis, which is already complicated in itself. Fundamentally, you only need to know and understand the most important web site traffic stats when using your favorite web log analyzer. Optimizing your business for maximum ROI is all about knowing how to extract meaningful data from these website traffic statistics.
Web log analysis is an inevitable step in order for your online business to see as much success as it's capable of. There was a time not too long ago when all that webmasters did from log file analysis was tracking their "web counter hits", or how many people visited their sites.
However, that is certainly not the kind of web log analysis that leads to success for today's online business. When you can make the most out of your log file analyzer you're able to understand every aspect of your website and its presence. You are then also able to make the necessary improvements and adjustments to increase website traffic.
Most Important Web Site Traffic Stats
As mentioned, log file analysis has come quite a long way since the days of counting your hits and not paying attention to anything else. Here are a few of the most important traffic statistics you need to get a handle on for successful web log analysis in the current highly competitive Internet environment:
Unique Visitors: is a measure of how many specific individuals visit your site, which separates returning visitors from first time visitors.
Return Visitors: are visitors who have already been to your web site before at some point. High percentage of return visitors is a sign of positive website engagement and prospect conversions.
Bounce Rate: refers to the people who only see one page of your website, then either click back button or close browser window. The lower your bounce rate the better, because it means you are enticing people to look around. Comparing bounce rates for different pages is a key element to successful web log analysis.
Average Time on Site: is the literal time that the average visitor spends browsing your website. It's an important measure to see how you hold a visitor's attention. By diving deep into each web page analysis you can also see which one performs well and which one needs changes.
Average Pages Viewed: is the number of pages that a typical visitor to your site looks at before leaving. A higher number shows more interest from readers and reflects positively on your site design and content.
Most Viewed Pages: will give you an idea of what kinds of content people are looking for on your website, and which articles or topics are of the most value to your visitors. You can use these web site traffic stats to identify new on demand products.
Web Traffic Sources: Looking at your traffic sources is one of the most important uses for web log analysis. You can see if your traffic is coming from search engines, which search engines specifically, which other referral sites are producing traffic or whether it's from direct source- when people just type in domain from browsers, through bookmarks, etch. It's a great way to measure your promotional and SEO success.
Top Keywords: Using your log file analyzer one step further from web traffic sources you can take a look at the actual keywords that people used to find your site in the search engines. This log file analysis is very useful to see how you stand in the search engines and how aligned you are with your niche.
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