How to increase targeted website traffic is on the agenda of many marketing managers today. If a marketer runs a well-run site with fresh and relevant content and is able to generate targeted traffic on top of this, the potential for revenue is great. There are many options available for increasing the amount of hits to one's site. These include using targeted videos, social media website advertising, and pay-per-click ads via search engines. Each of these areas will be discussed in detail below.
To begin, targeted videos promoting a website and what it has to offer can be posted on the Internet. These videos can be placed on specific websites meant to house other videos, or they can be placed on websites relevant to the demographic which the marketer is trying to reach. For example, if the marketer has a website advertising baby products, then perhaps he or she would like to post the video on a parenting website. Fresh and relevant videos can potentially be passed on to other consumers, and with a greater number of hits to the website will hopefully come a solid number of conversions.
Social media website advertising can also be used to promote a site. Marketers can create targeted ads which can then be placed on pages within a social media site, and the marketer can choose very specific variables by which to target the people who will be viewing the ads. Targets can be chosen by variables as specific as age, geography, political status, and more. This makes social media advertising the new wave of the future. To provide an example, a marketer wishing to promote a website on women's clothing can actually target women ages 25-49 who live in Northeastern states.
Last but not least, pay-per-click advertising via search engines can be used by marketers in order to generate hits to a website as well. Up until the rise of social media advertising, the pay-per-click search engine ads held a dominant spot on the action item list of many a marketer. Pay-per-click ads are still very relevant, but they have been losing dominance with the onset of the social media craze. They work by the marketer putting together ads about their websites with relevant keywords. The ads are then displayed when people conduct searches that are relevant to the websites. For instance, a person can be conducting a search on dogs, and various ads on dog training can pop up alongside the search results. Once people click on these ads, the marketer will be charged for every click depending on a budget that he or she decides on. It should be noted that while this search engine advertising is a solid way to generate more website hits, better targeting features are available through social media marketing.
In conclusion, there are many ways that a marketer can increase the amount of traffic to his or her website today. These include using targeted videos, social media website advertising, and pay-per-click ads via search engines.
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